New PDF release: Developments in Energy and Water saving Additives

By Pira International Ltd

ISBN-10: 184735839X

ISBN-13: 9781847358394

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The attitude to environmental issues also varies from regional to region. In some parts of the world, it is not a major consideration. Even in ‘mature’ regions of the world where it is a high priority, what constitutes an environmental or toxicity issue and what is the solution can differ greatly from country to country. So, detergent formulations vary from region to region, to meet different consumer demands. Some themes, however, are common. The washing of laundry is a predominantly female occupation (Arild, 2003) and in all markets consumers demand the best cleaning performance at a realistic price without adversely affecting their health.

Environmental issues do not have as large an influence on US consumers as on Europeans. They like ‘natural’ products and are using more concentrated liquids. Odour suppression and the addition of fragrances are important. Hypochlorite bleaches are added to the wash separately, usually five minutes into the wash to allow enzymes time to have worked. Other treatment aids are also popular. g. sports socks). P&G is the major producer with over 50% of the market; Unilever, which had 12% of the market, recently sold its North American business to Vestar Capital.

In some parts of the world, it is not a major consideration. Even in ‘mature’ regions of the world where it is a high priority, what constitutes an environmental or toxicity issue and what is the solution can differ greatly from country to country. So, detergent formulations vary from region to region, to meet different consumer demands. Some themes, however, are common. The washing of laundry is a predominantly female occupation (Arild, 2003) and in all markets consumers demand the best cleaning performance at a realistic price without adversely affecting their health.

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Developments in Energy and Water saving Additives by Pira International Ltd


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