By Paul Ingrassia
With an up-to-date Afterword by means of the author
This is the epic saga of the yankee vehicle industry’s upward thrust and dying, a compelling tale of hubris, ignored possibilities, and self-inflicted wounds that culminates with the president of the us ushering of Detroit’s monstrous 3 motor vehicle companies—once proud symbols of prosperity—through financial ruin. With unparalleled entry, Pulitzer Prize winner Paul Ingrassia takes us from manufacturing unit flooring to small-town dealerships to Detroit’s boardrooms to the White condo. Ingrassia solutions the massive questions: used to be Detroit’s self-destruction inevitable? What have been the most important turning issues? Why did jap automakers deal with American employees higher than the yankee businesses themselves did? entire with a brand new Afterword offering clean insights into the continued upheaval within the car industry—the travails of Toyota, the revolving-door administration and IPO at basic vehicles, the unforeseen development at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Course addresses a serious query: the USA bailed out GM, yet who will bail out the US?
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Additional info for Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout - and Beyond
In addition, the contracts established dozens of distinct job classifications for hourly workers. Each worker was assigned a classification and was strictly prevented from doing work reserved for members of another. The increasingly intricate “work rules” were administered by big (and expensive) bureaucracies of corporate labor-relations staffs and their counterparts in union “desk jobs”—who were paid by the car companies. It was difficult to place sole blame for all this on the UAW, however; the companies’ managements had sometimes seemed determined to alienate their workers at every turn.
He neither drank nor smoked, and his red hair and pink complexion gave him a cherubic look that belied his toughness. ” Actually, it was predictable. As they walked across a pedestrian overpass and neared the plant, the UAW men were assaulted by the Ford security guards and beaten. The guards’ brutality was matched only by their stupidity, because the assault occurred right in front of press photographers. The incident made front-page news around the country, along with pictures of Reuther nursing a bloody nose alongside other wounded colleagues.
Early the next year, on January 5, 1914, Ford made a stunning announcement. The company would immediately start paying its factory workers $5 a day, more than double their previous wages. ” The $5 day generated enormous publicity and powerful marketing momentum for Ford Motor, just as Henry and his aides had foreseen. Model T sales soared, and Ford was besieged with letters from grateful workers who no longer had to hire out their children as servants. ” But Ford stuck to his guns, explaining that his employees should be able to afford to buy his cars.
Crash Course: The American Automobile Industry's Road to Bankruptcy and Bailout - and Beyond by Paul Ingrassia